ATHOS is a steep, forested mountain in northeastern Greece that has been an icon of ingenuity since antiquity. The mountain itself, it was believed, was employed as a weapon by giants, the only beings on earth capable of not only putting up a fight against the gods, but also defeating them. Today’s public space — a labyrinth of new and traditional media platforms and numerous constituencies — is complex and constantly evolving. Breaking through the noise to drive the narrative can be a daunting prospect, like yesterday’s notion of taking on the all-powerful who resided in the heavens.
Our Principle Attributes
A robust understanding of the intersection of media, business, and politics
Strategic, high-stakes communications experience in the private sector and at the highest levels of the federal government
Access to influencer networks that make ideas stick and go viral
A honed sense of what appeals to media figures and drives news cycles
An adamant belief that principles and results are mutually reinforcing, not mutually exclusive
Elite writing, research, and editorial capabilities
Deep relationships with eminent individuals in the realms of journalism, finance, tech, and government